Baseline
Current website, mobile, local visibility, trust, enquiry flow and measurement readiness.
Output: dated visibility recordD’Key Visibility & Proof System
From baseline to measurable next action.
A disciplined evidence trail for the current position, work delivered, launch checks and post-launch signals — without pretending that activity automatically equals business results.
The operating cycle
One evidence trail across the whole engagement.
The record changes with the project stage. The baseline is never rewritten to make later work look better.
Delivery record
Agreed scope, assets received, work completed, exclusions and material changes.
Output: build evidence registerLaunch proof
Responsive checks, links, forms, metadata, indexing setup, ownership and handover.
Output: launch evidence recordMeasured signals
Only where scoped: visibility, traffic, actions, enquiries and material changes over time.
Output: review snapshotsImprovement decision
Keep, change, test or stop based on the available evidence and business priority.
Output: action registerVisibility snapshot
Six-domain baseline and supporting evidence notes.
Action register
Priorities, owner, status, dependencies and next review date.
Enquiry evidence
Form submissions, call clicks or other useful actions where tracking is available.
Plain-English report
What changed, what can be concluded and what cannot yet be concluded.
See the format
A public sample record — clearly labelled as demonstration data.
Prospects should be able to see the reporting structure before buying it. The sample uses fictitious data and exists only to demonstrate the evidence format.
Open Sample Visibility RecordDEMO DATA
BaselineRecorded
Priority register3 actions
Evidence statusLabelled
Next reviewDefined
Measurement discipline
Track the signals that can support a decision.
Where measurement is in scope, reporting separates visibility, customer actions and enquiries from assumptions about revenue. The record shows what was measured, what changed and what remains unknown.
See the Evidence FormatBaselineFixed
ActionsRecorded
EnquiriesEvidenced
ClaimsQualified
Reporting integrity
Evidence is classified before a claim is made.
Measured: supported by a recorded metric or system output.
Observed: directly visible and documented.
Client-reported: supplied by the client and not independently verified.
Not available: insufficient evidence; left blank rather than guessed.
Causation: an increase after launch is not automatically claimed to have been caused by D’Key Digital.