Developing
DEMONSTRATION RECORDNOT CLIENT RESULTS
Sample Visibility Record
This fictitious example shows the structure D’Key Digital can use to document a business baseline, priorities, launch evidence and later review points.
Important:Every score, observation and business detail below is illustrative placeholder data. It has not been calculated from or attributed to a real client.
Example Local Business
Day 0 baseline snapshot
Illustrative format only. A live record would contain dated evidence sources and business-specific notes.
Illustrative overall54/ 100DEMO
Stronger
Priority
Developing
Developing
Priority
Evidence register
What supports the baseline.
A real record would point back to captured screenshots, analytics exports, listings, form tests or client-supplied evidence.
AreaIllustrative observationEvidence status
WebsiteCore services are present, but the primary action competes with secondary information.Observed — demo
Local searchLocation/service signals are incomplete and need a clearer local search foundation.Observed — demo
EnquiriesNo reliable baseline for form or call actions is available yet.Not available — demo
ReviewsThe example assumes some customer proof exists but is not consistently surfaced.Client-reported — demo
Priority register
Turn the baseline into controlled actions.
Establish measurement baseline
Define the useful customer actions, configure agreed tracking and record the starting period.
Strengthen local visibility signals
Correct the core location/service information and review the business’s local search presence.
Simplify the main enquiry route
Make the primary action unmistakable on mobile and confirm the route works end to end.
Review cycle
Keep the baseline fixed. Add later evidence beside it.
This is how the record avoids rewriting history after a successful or unsuccessful result.
Baseline
Capture current position and unknowns.
Delivery proof
Record what was actually completed and checked.
Early signals
Look for data quality and directional changes.
Pattern check
Compare useful actions without overstating causation.
Next decision
Continue, change, test or stop based on evidence.
Claim standard
What the final report is allowed to say.
Measured: “Form submissions increased from the recorded baseline.”
Observed: “The mobile enquiry route is now shorter and the form test passed.”
Client-reported: “The client reported more telephone enquiries.”
Not supported: “The website caused a 40% revenue increase” unless reliable evidence genuinely supports that causal claim.
Create a real baseline
Start with evidence from your own business.
The first useful record is the current position — before a redesign, campaign or growth claim changes the picture.
Request a Visibility Audit