Prepare well. Launch with fewer surprises.

Before a website project

• Know the main service or offer the website must explain.
• Choose the primary customer action: call, enquire, book, visit or buy.
• Gather current logos, photographs, service information and contact details.
• List the pages or functions that are genuinely necessary.
• Identify who can approve copy, design and launch decisions.

Prepare for a Visibility Audit

• Current website and social links
• Primary services and service areas
• Google Business Profile details where applicable
• Known enquiry routes and contact methods
• Any available search, traffic or enquiry evidence

Business-owner launch checks

• Business details and opening/contact information are accurate.
• Pages are usable on a real phone, not only a desktop preview.
• Calls, forms, email links and booking routes work.
• The business controls or authorises the key domain and hosting accounts.
• There is a clear record of what was delivered and what remains the client’s responsibility.

Understand proof & reporting

Useful reporting separates what was measured from what was merely observed or reported. A change after launch is not automatically claimed as a result of the website.

• Fix the Day-0 baseline
• Record the delivered scope
• Verify launch checks
• Measure relevant signals where available
• Choose the next action from the evidence